GrowthX powers the professional journey for professionals & founders. Our platform is used by top operators and founders from Google, Razorpay, CRED, Flipkart, Canva, Meesho, OYO, Bloomberg, Zoho, Cisco, Unacademy, Khatabook Edelweiss, MobiKwik, Kotak Mahindra, Smallcase, Scaler, and 1500+ more companies. GrowthX was founded by Udayan Walvekar (Ex-growth leader Razorpay) & Abhishek Patil (Ex-growth leader CRED, Dunzo). Join a diverse team of ex-founders, growth, product leaders, PHD researchers, game designers, & artists. If you're interested in working with a team that's building the future leaders of tomorrow, you’ve come to the right place.
The longer version.
Helping our members accelerate their careers & companies is core to our business. Sure, every year we are on track to impact 5000+ lives (future leaders) but, our ambitions are much higher. We want to impact a million lives in the next 3 years through second order effects. To scale this we need to scale & evolve the product led community experience at GrowthX.
In this role, you'll have the opportunity to own and building digital first community assets.
Product Positioning and Marketing:
- Develop and implement marketing strategies that effectively position our products in the market.
- Collaborate with the brand marketing and creative studio teams for impactful product launches.
- Continuously analyze market trends and competitor strategies to refine positioning.
Community Engagement and Growth:
- Lead initiatives for community engagement including managing our community platform, personal websites for every member, free tools, and events platform.
- Design and execute challenges, moderation rules, engagement rules, and member directory features to foster a vibrant community.
- Own the GrowthX referral program.
- Lead efforts to enhance the user experience with automatic communications, channel management, and personalized content in line with the learning map.
- Collaborate with various teams to ensure alignment of marketing strategies with product development and community engagement goals.
- Provide insights and feedback to the product development team to ensure user needs are met.
- Monitor and report on the effectiveness of community engagement efforts.
- Use data-driven insights to inform strategies and decision-making.
Qualifications:
- 4 to 7 years of experience in PMM, Product or Growth roles.
- Past experience in social media will be plus. (not social media marketing)
- Strong understanding of product-led growth strategies and community engagement.
- Excellent communication and interpersonal skills.
- Strong analytical skills and data-driven mindset.
Other aspects
Startup Fit
You know what you're getting into, and the prospect of joining a small and growing team excites you. You want ownership over your work and can function independently. You want more responsibility and accountability doesn't scare you. You want to drive impact in your particular area of expertise on the product.
You've effectively worked on small and close-knit teams.
You're comfortable having little support structure but know what it looks like and feel empowered to build it. You're motivated by impact and the opportunity to create something new. You care about what you build and want to create with efficiency. You're user-driven in what you do. You're comfortable and eager to meet customers and want to develop an empathetic understanding of their problems to ensure we're building the right solutions.
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