GrowthX is a social learning community for the top 1% growth leaders. We enable founders to accelerate their companies ( post PMF to mature scale) & growth operators to accelerate their careers. We think of our communities as a sports team where we constantly push each other to do more. As of today more than 2,400 founders, growth leaders & operators from companies such as Netflix, Amazon, Google, Microsoft, CRED, Razorpay, Airbnb, Stripe, Freshworks, Robinhood & more are part of the GrowthX cult.
Here’s something interesting you should do → Speak to any GrowthX member & ask them what is GrowthX? You will be blown by their experiences ♥️
What is this role, really?
- At GrowthX, the Creative Studio is working to build a media house. We deeply believe in the role of content to build an audience, and are suckers for the nuances of delivering it.
- The Creative Strategist is key to bringing big ideas to life. They are internet savants, storytellers, scientists, and conduits for all things trending. While they are creatively inspired by their surroundings, they must also have a unique ability to understand the business impact content has.
- Our ideal candidate for this role will have a duality to their personality. They will be limitless in idea generation and also need to be able to work within our proven video formats. This position will have a huge learning curve, creating content watched by the top 1% leaders, founders, investors & operators from the startup ecosystem.
- If the candidate wants to exceed our expectations, they will study our data analytics for retention & understand the nuances of building a content product. Ultimately learning what makes a great content product while building and scaling valuable IPs.
What you’ll be doing?
- Research trends and tactics for retention
- Lead a team of editors and designers
- Work daily with editors on the end to end content pipeline: from pre-production (scripting, storyboarding), production (shooting, set design), post-production (editing, visualisation, processes) to launch (craft in-depth GTM plans).
- Turn ideas into action while incorporating the GrowthX brand into all elements
- Collaborate with the Learning Experience, Outcomes, Memberships & Talent team to drive content generation & prioritisation on the GrowthX product.
- Some visual and writing references that we closely relate with are Masterclass & Outlier**.** This does not mean we hate other creators. We like the way they depict the form & function while making sure it’s educational. We have strong views of what is great quality content & matching the sense of taste in the team.
- We strongly believe education is a business of trust. Great writing builds trust and perceived value above all. We want our writing to be the benchmark across media companies (think Vox, Netflix, Masterclass ) of the world.
Where can this role evolve, really?
- If you have read other Jobs that we are hiring for, you must already know that we are building a Creative Studio at GrowthX (in Bengaluru). This role would require you to be in BLR leading the product side of the creative team.
- This role for Creative Strategist will have sole ownership to build the content product role at GrowthX, the complete 0 → 1 journey.
- Initially, you will build and scale current IPs. But, eventually will transition to owning and creating multiple IPs.
- The Strategist will drive creative strategy across everything content on the product from viewing experience, funnel optimisation to solving for members.
- The Strategist will own core metrics like retention and will have a direct revenue impact.
- The Creative Strategist at the Creative Studio in GrowthX will always have a coveted spot, and will require immense compounding to get to. We can’t wait to help you get there.